For example Lego creat a series of interactive toys that can be us to unlock new levels in its video games and Hot Wheels launch a racing game that comes with a physical track and cars that can be controll using a smartphone. Advances in technology such as the Internet of Things IoT and Augment Reality AR have fuel this movement to merge the online and offline worlds. Using these technologies the toy industry can create a seamless experience for children that blurs the lines between the digital and physical worlds.
In this article we take
Overall the toy industry s move towards games is a smart one as it allows them to appeal to a new audience of increasingly tech-savvy kids. By effectively combining the online and offline worlds they can create a truly unique and immersive experience Mali B2B List that will keep kids entertain for hours on end. The Role of CRM and Lead Management in the Toy-to-Game Industry Movement To effectively bridge the online and offline worlds the toy industry must have robust customer relationship management CRM and lead management strategies. This is because the industry s move towards gaming is largely dependent on creating a seamless experience for children that spans both the digital and physical worlds.
However there are many myths and misconceptions
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