A key date is approaching for all of us who work in digital marketing. More specifically in digital agencies, due to the number of offers and discounts on products and services that come out due to Black Friday. In this post we show you how to prepare your Google Ads campaigns for Black Friday and achieve the best results , both in income and form registrations. We are going to analyze what we can do in Google Ads for Black Friday depending on the type of campaigns that we have active or want to advertise. But first, we must take into account some basic aspects that apply to all accounts that are going to carry out promotions for this date so anticipated by many.
Website or landing adapted to mobile phones
Studies indicate that more than 77% of users connect to the Internet through their mobile device , so not having a responsive website or landing can affect the performance of Google Ads campaigns . The question of whether or not to update Denmark Telegram Data creatives and ad copy to mark the distinction between Black Friday and Cyber Monday is a recurring topic among marketers. Many advertisers lean towards this practice, although it is not always the best decision. Changing these elements can rush us back into a learning phase, which could dilute the impact of promotional messages, as consumers have become accustomed to seeing Black Friday promotions extending into Cyber Monday. Therefore, I consider that the decision to make changes should be carefully evaluated, taking into account aspects such as the available budget and the previous history of the campaign.
Maximum Performance or Display Campaigns
All images must be adapted to this promotion by adding the discounts offered and the products that have those discounts. This way we give a more visual impact to this promotion. Taking advantage of the fact that we have launched Google Ads campaigns for Black Friday Aero Leads in advance, we can create remarketing lists with users who have entered the website and have not converted . In this way we once again impact users who have already seen the offers and who may still be thinking about it. Continuing with the previous point, we can look for new audiences in the market oriented to interests in Black Friday or digital offers. In this way we would have creatives adapted to Black Friday and with people interested in this promotion.
