The next important step is to divide the target audience into segments. Target audience segmentation Segmentation is the process of dividing into groups unit by a common set of parameters. If in the previous case we describ everything that comes to mind about our client, now the task is to single out groups of people from there, each group will be something different from each other. For example, let’s take the niche of ucation, the product Course of launching your online store. I can identify a large number of audience segments, each of which will be different in meaning.
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Seekers of their destiny – graduat from the university, realiz that they did not like their specialty, they want to find themselves in something else The unemploy is looking for a new job. There French Polynesia B2B List was never a clear specialization, was in different positions. Something went wrong. Has taken loans and is looking for ways to invest and earn A narrow specialist who wants to reach a new level is a group of people who have already studi one of the areas in marketing, but want to develop further and are looking at getting an additional specialization Mom housewife who is tir of sitting at home – looking for a hobby and extra.
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Earnings Entrepreneur – everything is clear here, these are people who want to launch another project, make a profit from it Sells on marketplaces – this is a group of people who already Aero Leads sell their goods on marketplaces, but do not have their own website Online store owner – people who want in-depth knowlge to increase the income of their store. Each of the segments may differ in age, in their global goals, and have different motivations for buying a course. They may also have different marital status, different income levels, etc. It is important to think carefully, write down these segments bas on your.
