You need an outline to keep you on track and make sure your content stays aligned with your strategy. Here’s our formula for a winning one: The “What-How-Wow” formula The “What?” This is about subtopics. What broad themes will your content cover? Don’t choose these randomly. Research what people want to know about the topic by looking at similar top-performing content on your chosen channel. For example, if we were writing about “affiliate marketing” and wanted to rank in Google, we’d look at the top-ranking posts. It only takes a moment to see that all top-ranking pages have a definition of the term…
Write the content
It’s finally time to get creative and turn your outline into a draft. This should be the easy part because it’s really just about adding the finer details. I recommend doing this in a new document with your outline open beside it. Here’s my setup: My setup for writing content This may not work for everyone, but Office 365 Email List find it easier to get into the “flow” of writing this way. Just remember to keep the content format in mind, as different styles work better for different formats. For example, a video will be more conversational than a blog post.
Get feedback and edit your content
Don’t just self-edit. You’re too close to your work for that. Ask a friend or colleague to take a look and point out logical loopholes, choppy flow, unclear points, etc. Here’s an example: Example feedback on our Aero Leads content writing process This is feedback that my colleague, Sam Oh, left on this very guide. Did this feel a bit disheartening to read? Yes. But he made some valid and valuable points that I think led to improvements. Everything above should get you 90% of the way there. But I also want to share a few tips to help elevate your content to the next level and make the content writing process easier.
