Well this post is going to be a little different pandemic marketing than previous years, isn’t it? I guess that’s true for most things in 2020, so it’s no longer surprising. Usually when December rolls around, we wax poetic about the joy of Thanksgiving, which adds to the joy and wonder of the holiday season, culminating in Christmas and New Year’s Eve. Then we write our annual marketing predictions publication and all is right with the world.
No-click searches will continue to dominate Rating pandemic marketing
I have no doubt that the number of Zero Click searches increased again in 2020. Although the data to prove this is harder to come by than last Taiwan Phone Number List year. Anecdotally, three fairly large sites I work on received about 20% less. Organic traffic year over year for 11 months of 2020 vs. 2019. This is enough for us to make a point. While in most cases data is extremely important for us to win.
