Reflection to elevate yourself For those who use the Apple brand, they will feel a level that is different from other brands. Apple’s self-image represents a brand for the new generation. have fun Make customers feel special and also indicates freom of thought Example of Starbucks Brand Identity Prism Starbucks Brand Identity Prism Source:pinterestpin Every time we walk into a Starbucks, we see a physical personality (Physique) that pays attention to the quality of the product. taste of coffee The atmosphere looks warm and comfortable.
It consists of perspectives
Fill with green, the personality (Personality) of Starbucks Qatar Email List is clear in being a quality person. is a person who adheres to traditional practices looks like a social person relationship (Relationship) Starbucks builds relationships with customers by providing intimacy. such as talking to customers on various matters making good friendships Create a fun atmosphere and also create something special for each customer By writing each customer’s name on a cup, Starbucks’ culture is bas on commitment. It also includes respect for people and the environment. that has become a meeting place Working and exchanging stories Self-Image of Starbucks is a quality coffee brand.
Or linking with origins
Environmentally conscious Including the importance of the relationship between fellow human beings together.e think of disinfectant products. and is a product that is about AERO Leads protection Johnson & Johnson – When we see the Johnson & Johnson logo. It is a quality product that children want. Volvo – when we see this logo We will think about safety every time. The Extend Identity has a deeper element than the Core Identity in enhancing brand integrity. Since the Core Identity may not be detail enough to do the job of describing the brand identity, the Extend Identity is complementary. all for the brand.
