The following characteristics Focus on offering value rather than presenting a product or service. Does not focus on direct sales But it’s about making content that creates results for customers. To achieve brand communication or brand mention. The measure is the number of comments or brand mentions. create added value to customers or target groups in the form of content that provides benefits that customers truly want to know Branded Content must be created to attract the target audience to know how the brand is better than the competitors. That is not rational but mainly emotional appeal. There is a form of creating a story. (Storytelling) from the beginning, middle and end.
A form of storytelling that
Branded Content is flexible and adaptable to Maldives Email List many formats. Whether it’s a video, podcast, various types of events. in telling stories about the brand Benefits of Branded Content Branded Content can attract target customers to interact or communicate with the brand more than normal advertising. Creating good branded content can lead to interesting storytelling. that can connect emotional feelings to remember that brand for a long time The chances of going viral or spreading the message to social media in various ways widely and quickly if Branded Content has a story that touches and creates emotional connection between the customer group and the brand.
Creates opportunities for deep
Can Branded Content also helps to better AERO Leads promote the position of the brand. that is not just about recognizing the brand’s slogan It’s about communicating positive values associated with the brand itself. and into the minds of the target audience who have seen it create participation (Engagement and opportunity to Loyalty to the brand (Brand Loyalty) that is different from traditional advertising. That is a one-way communication style, but Branded Content.
