Optimize for relevance

Quality images are one of the best ways to capture attention, keep people interested, and reduce your bounce rate.

Today, websites go out of their way to post quality photographs and even design custom images just to make their blogs and websites look great.

For example, on this page about employee coaching models, there are plenty of images of their models to draw the reader in and give them a taste of what’s to come.

Stock photography sites offer a set of professional photos that you can start using. However, the trend now is towards custom images because they look much more professional.

You can use these images as backgrounds, slides, or as images in the article. For example, HiverHq replaced their list of pros and cons in their customer support article with a giant image.

When targeting keywords

Page load times are important. But it’s even more important to follow best practices when it comes to formatting your content. One of the most notable reasons for high bounce rates is the lack of relevance of your content.

According to this article on website feedback, you can use customer italy whatsapp number data satisfaction surveys, NPS scores , or exit surveys to collect feedback and optimize the site based on the suggestions.

Only a few sites can produce content that effectively targets the right keywords. Instead of offering something vaguely relevant to your target keywords, create something exceptionally useful and highly relevant. Optimize for relevance more than anything else.

For example, this article on eliminating overdue invoices offers a free collection of email templates that readers will find extremely useful. They will pause for a second to download the template and then read the rest of lead generation best practices to convert more leads the article. This is a great example of optimizing the relevance of a post.

Image(s) Source

When you want to rank for a certain keyword, make sure vietnamese offer that the content on the page is fully relevant to the search query. User intent is the name of the game.

Imagine yourself in your customer’s shoes. Is the prospect searching for the keyword to learn something new.

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