With the brand image. Strong brand image will affect the purchasing behavior of consumers more, that is why premium brands And the top brands in the market place importance on brand building. A good image creates better opportunities to promote repeat purchases. A good image also builds confidence. And emphasizes that brands will provide the best for consumers. And also creates opportunities to create advertising better than other brands. Starting from main products under one major brand. But expanding into supplementary products under the original main brand name, such as Dove, whose main product is facial soap.
After analyzing yourself Now
A has expand into face cream, skin care cream, shampoo, body soap, including anti-aging products. Source: strength If the product expansion is consistent with the main Laboratories Email List product brand, such as from soap to shampoo, body wash, customers will support complementary brands. because of the connections that are relat to these Expanding this supplement brand able to create an image for the main brand Advertising budgets can be shar between products. weaknessBrand positioning or Brand Positioning lets us know that different brand positioning in the market.
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Able to create value for consumers and also AERO Leads creates a memorable line in consumers So what are the steps in brand positioning? Let’s see. Step Determine the position of the brand at present. It’s important to understand and position your brand. to make us know where we are going next By being analyz and compar with competitors in your market. It starts by looking at who your customers are, defining your mission, values, and what will set you apart from the rest of the market. The current brand positioning is ideal if you already operate in that market. Step Identify your direct competitors clearly.
