If the positioning is inconsistent with the requirements It can be call a failure from the start. Brand positioning must take into account the content of communication that must be clear, easy to understand, not complicat, and the image that is convey must be clear with the brand’s position. Brand positioning must be unique. That should not be repeat with competitors that enter the minds of consumers. Brand positioning must create desire. and satisfaction This will create an opportunity to buy products from consumers.
Think about a brand
Brand positioning must deliver on the brand’s promises Insurance Email List without distortion. which if unable to deliver those things will immiately ruce the value of the brand Brand positioning requires consumers to be able to tell the difference between our brand and the competitors in the market. If consumers are unable to recognize the difference All the things that the brand has plann may have to sit and analyze again. Types of brand positioning There are basically three types of brand positioning: functional positioning, symbolic positioning, and experience positioning. (Experiential Positioning) Let’s see how each type is.
Such as classy luxury
Functional Positioning Positioning that focuses AERO Leads on the features of the product or service. that focuses on the features of the product or service and take this point as the value of the brand that can fulfill the nes and desires of customers, such as the use of outstanding product features Using secondary properties of the product product utilization Using price to position the brand and can also bring the problems that customers encounter to create a different point in brand positioning that can solve problems for customers Examples of brands that position their brand bas on product attributes include mobile phone brands.
