For who I am Many people probably have heard or met with themselves that many times when we buy products. We often think in our minds that this product is us, right? Usually people tend to express their own identity. with the personality of the brand they choose In other words, a brand’s personality determines the relationship customers have with the brand. Therefore, creating a clear brand personality Therefore, it is something that can make a difference from competitors very well. Brand Personality or Brand Personality Therefore, it is the first priority that we should define clearly. In general, the personality of the brand We mean brand identity.
A personality who
Therefore, it must refer to the human nature Merchant Cash Advance Email Marketing of the brand. as a result of the interaction between the customer experience and that brand. The experience can be experienc from many things, such as the experience of using the product. Brand communications in various forms such as advertisements, marketing activities, etc. “Customers don’t buy products, they buy associations with personality-like products.” There are types of Brand Personality : Sincerity reflects devotion, good-heart people, warm feelings. Excitement reflects a challenge, thrilling, out of the box. Competence reflects power, power, intelligence, leadership Sophistication reflects good looks, dignity, and class.
Likes to come up with
Strength (Ruggness) reflects strength, durability AERO Leads and can also be divid into types of archetypes (Brand Archetypes) according to Carl Jung’s theory: Brand Archetypes of Carl Jung Theory Source: :.adweek Leader (Ruler) is a personality who likes to control, likes to manage, has a knack for power, such as Rolex, Benz, British Airways, AMEX. Caregiver is a person who likes to take care of, likes to care, loves others such as Johnson & Johnson, Volvo, Ford Creator (Creatorv is.
