This distributed approach to contact acquisition may help you collect leads and data, but it can quickly get complicated. Important B2B email marketing best practices include being proactive about managing your list to support deliverability, security, and compliance.
5 myths about B2B email marketing
If you’re new to B2B marketing, you may have some preconceived ideas about how the email strategy and execution really work. Let’s blow Singapore Business Fax List some of those assumptions out of the water and debunk several big-time B2B email marketing myths.
Myth 1: B2B buyers are too busy for your emails
It may be true that business and messaging applications like Slack and Microsoft Teams have replaced a lot of the short, internal messages we once emailed to coworkers. But the inbox is still an integral part of the day for most B2B prospects.
suggests the typical worker spends around of their week reading and checking email. According to an article from he average professional checks their email 15 times a day. That’s about once every 37 minutes.
Conversely, suggests that most people spend less than 15 minutes of their workday on social media sites like LinkedIn.
In most industries, email is the best marketing channel for reaching B2B prospects. Don’t believe the hype… our leads definitely use email.
Myth 2: B2B email marketing is all about logic
A major misconception about B2B buyers is that their decision-making is void of emotions. We assume that all we Aero Leads need to do is provide some strong stats that relate to the bottom line, and they’ll be sold. We think consumers are emotional and B2B prospects are logical. That’s just not true.
found that B2B customers were more emotionally connected to vendors and service providers than consumers are to brands. The study’s authors explain that many personal consumer purchases are low risk, but a business-related purchase is likely to have more at stake.
