An absolute success in local retail, Mother’s Day in e-commerce has also proven to be a great opportunity for online retailers. Around here, we have a habit of giving gifts to people we like, and it would be no different with moms. Niches related to floriculture , decoration , electronics and fashion and accessories lead the way, but the date has broken paradigms since 2020. In the year in question, sales in the online environment jumped from R$2.78 billion to more than double (117%), totaling R$6.02 billion (source: E-commerce Brasil ). The phenomenon attributed to the coronavirus pandemic continued last year.
The success of Mother's Day in E-commerce
Like any special date, taking advantage of the opportunity requires. Work for retailers and today we. Have tips for you to rock it and guarantee moms’ smiles until Poland Phone Number Data May 8th. Keep reading. As we mentioned previously, the look back on Mother’s Day in e-commerce is exciting. With the high volume of sales, it is interesting to evaluate some aspects. Before starting to advertise on the date. The first point to take into account is that before being mothers, they are women. Detail that impacts consumption behavior as a whole. According to Neotrust , in 2021 the revenue of R$6 billion was made up of 52% by women. However the difference is shocking when. We look at purchase intention by sector.
Stock tips to sell more online
The beauty sector is largely dominated by women. So if this is your niche, invest in a campaign that speaks to women. At the same time, household appliances and IT have a large Aero Leads male advantage. In this case, involve your sales action from a more maternal or family aspect. Data that takes us to the fundamental step before any promotion. Fulfill your consumer’s requests. Have you studied your persona’s needs? Researching your consumer’s consumption habits. Desires and opinions is the first step towards successful promotion. Remember important steps with Unbox by clicking here. Try to ask your customers in advance, and from today onwards if possible, for their opinions.
