GECA exclusively offers the ranking of the most viewed ads this November. Ranking that is headed by the one broadcast by FIFA on TVE’s La 1 on Sunday, November 27, a week after the start of the World Cup.These are the of the year and right during the match between Germany and Spain at around 9 p.m. This ad achieved 23.5 GRPs. The ads located in second and third place in the world. Ranking were also broadcast on La 1 during the broadcas. The Germany-Spain match that same day. Hyundai ‘s Tucson Hybrid model managed to rise to second place with 21.9 GRPs followed by an announcement from FIFA, with 19.6 GRPs.
In fourth position an advertisement from FIFA
But this time from November 23 during top industry data the Spain-Costa Rica match. He obtained 12.1 GRPs. Finally, fifth place also went to the advertisement that same day. Issued by the Hyundai automobile brand . Last year, the top 5 in the ranking of the most viewed ads this month was occupied by Nissan, Renfe, BP Oil Spain, Orange and the sponsors of the Spanish National Team broadcast. All were broadcast on La 1, according to this GECA ranking.
Campaigns advertisers and programs with the most GRPs on television
With 25,143 insertions and 1,803 GRPs. It has Aero Leads topped this month’s ranking prepared by GECA . This second-hand clothing app was in third place in 2021. Which is why GRPs have increased by 14% compared to last year. In second place is the Dia Supermarkets campaign, with 1,730 GRPs and 3,677 insertions, increasing its reach figures by 33% compared to last year (when it was in seventh place). Securitas Direct loses the first position and drops to third place by obtaining 12% fewer GRPs. The campaigns of Emma, Mutua Madrileña, Vodafone, Rentik, Línea Directa, Lowi and Amazon complete this month’s top 10.
