In the world of the web, metadata is important information hidden in code that helps search engines understand what the page itself is about. There are different types of metadata, but in this article we will focus on:
Meta title it is the title of the page
that appears in the browser bar and in search results. It must be relevant, concise and contain keywords relevant to the content of the page.
Meta data optimization: SEO challenges of Meta description : This is a short description that appears under the title in search results. It must be engaging, summarize the content of italy phone number the page and encourage people to click.
Title and meta description optimization are an essential part of a solid SEO strategy .
However, you are often faced with a challenge: how to find the perfect match between the keywords relevant to your positioning and your customers’ language preferences?
Here are some actions that can be implemented for correct semantic optimization:
Understand search intent
Before diving into keyword optimization, it is essential to fully understand the client’s target audience and, more generally. Their website. Understanding our audience involves . Analyzing their searches: the SEO expert must clarify the search intent Belgium Phone Number List underlying the words people use. This allows us to probe the needs and motivations behind them, offering a more in-depth vision of people’s needs. In technical terms, we talk about search intent: it expresses the real, implicit and undeclared reason why a search starts on Google.
Carefully analyzing people’s needs and desires, as well as how they search for information online, will allow you to create targeted content and identify the most relevant keywords. The heart of a successful strategy lies in empathy . Towards the public .Since only by knowing their needs . Will we be able to respond effectively.
