After all. You have certainly seen them in practice in messages such as: “last days of promotion” . “only while stocks last” . “we have a surprise for you. Click here” or “limited places. Sign up now” . Among many others. Extremely popular in marketing and sales strategies. Mental triggers are cognitive stimuli that activate a reaction. Or rather. Accelerate decision-making at the unconscious level of your brain. In other words. They activate the emotional side. Instead of the rational. To generate conviction and sharpen the persuasion of those who assimilate the message. Today we’re going to talk about the main mental triggers.
What are mental triggers?
Every day. The human brain makes around 30.000 decisions and. To your knowledge. The overwhelming majority of them are emotion-related – and are not logical. This occurs because the brain is already India WhatsApp Number Data adapted to the gigantic flow of information that we live around us (sounds. Screens. Advertisements. Smells. Etc.). And acts by automating a series of decisions so that we can dedicate ourselves to more complex choices. Avoiding a mental exhaustion. With overexposure. We are susceptible to suffering from decision fatigue (a common symptom on days of great stress or multiple obligations) and the way our mind.
Top 7 mental triggers for marketing and sales
because they talk to the emotional subconscious. A message with the right appeal can overcome the barrier imposed by our brain and capture the interlocutor’s attention. This is how stimuli are seen as AWB Directory accelerators and used to influence decision-making. Generally accompanied by a persuasive message. As we will see in the various examples below. Mental triggers provoke reactions in us and are excellent tools for leaving our comfort zone. By fulfilling its role of capturing attention. The trigger makes the interlocutor consider the message and is more likely to make a logical decision. Be it purchasing. Getting involved. Reading more. Subscribing or whatever the proposed intention.
