Everything is simple and honest. But here another question arises, the question of Offend. There are many of them, I myself am one of them. When a brand crosses the line and becomes either too progressive for a part of the audience, or, on the contrary, broadcasts values that this audience does not share.⠀ Usually the brand then apologizes. Conditional Reebok, IKEA with a post about a dog and so on. And it pisses me off Why do people think that a brand should behave in a way that they like. I’m still waiting for normal brands “with eggs.” Even Aviasales began to apologize, well, epta.⠀
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The post was inspir by the Vizit condom post “Don’t forget about protection, even if you change the skin once a year” with an understandable analogy Skin = girl.⠀The post caus a flurry Malaysia Phone Number List of emotions from two camps: parents, unfortunately, did not use Vizit products.⠀ The position of the brand is a quote: “As for this particular post, there is no task to offend the girls, it is about rare sex.”⠀ Therefore the question. Can a brand be rude (to the point of directly insulting hinting at a part of the audience) and drive it with their marketing strategy. Here and coverage, and recognition and all the garbage.
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On the other side. There is my personal right to be offend and not to use the brand’s products. If they don’t let me into a cafe with my dog (you know her), I don’t go there a second Aero Leads time. If the Reebok ad piss me off, I don’t buy it anymore.⠀ This is the relationship of healthy adults with a civil position.⠀ I believe that a brand can be whatever marketers want to make it. I can’t impose my GoodBad perception on a brand. I can just stop buying it. If the brand position is not widely support, they will lose sales. Find it – everything will be.
