In my opinion, the implementation of marketing clouds is one of the most important trends in the entire communication. Advertising and marketing sector, however, almost no one talks about it. If you are a Marketing Director in a company, no matter the size, it is technology. That you have to know because the most important companies on a global level are going there. It is a step that all companies will have to take at some point. But let’s go from the beginning: What is a marketing cloud or marketing cloud. Cloud marketing is software that lives in the cloud (SaaS) that strategically. Brings together the tools most use by a digital marketing department. Why do they arise? I think an image better explains the problem.
Marketing Cloud: the best way to measure marketing
Generally they all offer some things or others that differentiate them. Generally they all work very well! What a problem! I am a Marketing Director. How do I make the decision of which marketing technology to implement in my company. I can’t spend so much Phone Number Database time trying different programs. I also cannot afford to invest in technology that is not effective. Another serious problem I have is that my digital marketing department currently uses more than 15 different applications. This makes measuring ROI very difficult. Where are my prospects and clients coming from? What channels are the most efficient? Very complex to measure. That’s why marketing clouds came. A marketing cloud works as a technology curator. They include all the tools that your company must use to be at the forefront in the different digital marketing departments.
The best marketing clouds on the market
A marketing cloud typically contains all the functionality a business . Best of all, all the tools are on the same platform, so measuring ROI becomes simple. A Marketing Director can measure exactly which channel works best to meet their objective. For example Aero Leads which channel generates the most customers? It could be Google Adwords. Social networks or email marketing. All of this is measure exactly. Currently there are several options on the market. Both for small, and large companies. One way to analyze which are the best cloud marketing is through external publications. In this sense, Gartner is the most recognize company. In relation to software ranking in the market. Below is their ranking: 249955. Gartner-digital-marketing-hubs-chart.
