An audit is a diagnostic and “treatment” of your company’s marketing. Its purpose is to show how to get the most out of marketing. What an audit consists of, how to look for problems in marketing, and how to find hidden resources for profit – in this article.
What is a marketing audit of a business
A company’s marketing audit is a business how to build phone number list investigation. The auditor looks for problems and missed opportunities for the company’s growth. Not everyone likes such audits – after all, errors and miscalculations often emerge in the process, for which someone must be held accountable.
For example, the marketing director of a design studio is a fan of Instagram* and promoted the studio through the now banned social network until 2022. When Instagram was blocked in the Russian Federation, he followed the marketer’s “guidelines” – he duplicated the content on VKontakte and Telegram.
The auditor will see the error right away:
After all, VKontakte and Telegram are not the most promising platforms for a design studio, but being “seen” on Pinterest and Behance is a must have. Promotion on these portals will both increase brand recognition and attract new clients.
An auditor evaluates a business objectively and impartially. Without “this won’t work for us,” “I don’t believe in this tool,” or “we’ve always done it this way.” An outside specialist thinks without corporate templates: for example, he can suggest an effective way to motivate managers in your niche or notice and replace a hackneyed slogan from the 90s that your marketer considers a competent USP.
Why Conduct a Company Marketing Audit
The audit will show how to increase the flow of leads for growing businesses and large companies. We at Tochno. recommend conducting such an analysis once every 2-3 years.
A small growing business increases the effectiveness of advertising campaigns with the help of an audit: the more profit it receives, the faster it will grow.
Large companies conduct audits proactively – to see changes in the market and adapt to them in time: after all, one incorrectly configured business process can turn into millions in losses.
The result of the audit is a plan of to start tell us briefly about you recommendations from the expert. As they are implemented the business . We conducted a marketing audit of a company manufacturing plastic pipes. Already at the first stages of analysis We found a bunch of errors in contextual advertising and rebuilt advertising campaigns from scratch. The effectiveness of contextual advertising increased 2 times in a short period of time: and this is despite the fact that we did not change the landing or general marketing strategy.
There are beacons that signal that a company’s marketing needs an audit:
The flow of leads has decreased.
Non-targeted leads or clients with a low average check are arriving.
Customers are leaving for competitors.
Marketing costs are rising, but profits are not increasing.
Conflicts between departments, no system znb directory for setting goals and objectives, the overall direction of movement is blurred.
Marketers use outdated tools and don’t test new ones.
Stages of conducting a marketing audit
There is no universal formula for success, but the auditor looks for it for the company personally. Marketing audit is a step-by-step search for this formula.
