If you are already clear about the fundamentals of SEO and have taken your first steps by reading blogs, forums and books on search engine optimization, you will know the importance of link building when it comes to positioning a website. If this is not your case, don’t worry. In this article, the first in a series dedicated to this concept, we are going to explain what link building is , what it is for and how we can take advantage of it from the beginning. Or put another way, what are we talking about when we talk about link building? As the term itself indicates, refers to the construction of links that point to our page from other websites. Link building (or link construction, or link achievement… each SEO expert can call it differently) is the set of techniques or tactics aimed at getting a specific web page linked.
Is link building important in 2023
Google’s algorithm changes have affected how the search engine interprets the links that connect one website to another. In 2023 is more important than ever. We cannot help but recommend this guide for beginners on this subject from Semrush and also Backlinko, who did a spectacular Italy Telegram Data study in which, with some collaborators, they analyzed the Google ranking results of 1,000,000 (yes, a million! ) searches . The results? Very interesting. And as for building? Yes, they confirmed that the links that point to the websites continue to be a key factor for them to appear (or not) in the high positions of Google. Some variables that influence the quality of the links we get: The authority and trust of the linking page.
Basic link building techniques
There are various link building techniques through which we can get links to our website. We highlight the most important ones so that you become interested in this important SEO positioning technique and discover all the secrets about what Aero Leads building is . Directories Although there are those who prefer to leave directories aside, a good strategy for a company that is starting out can include registering its website in some very specific directories. Don’t complicate your life: a local directory, a directory of your sector and a large Yellow Pages-style directory are, from the point of view of a brand that is taking its first steps, a logical approach to the world of the Internet. Do it without fear!
