The type of business you run would determine the exact inbound lead generation model for you.
However, since it is generating interest in your product or service through helpful resources and similar strategies, you need to find promotional channels that are right for your team.
Some examples of channels you can use to how to generate leads for your business acquire inbound leads include SEO, social media marketing, podcasts, content marketing via e-book, videos, infographics, and more.
Choose one of these strategies and then focus on creating content that your target market will resonate with.
Outbound Lead Generation Method
Because it is typically more difficult to generate leads here, the outbound colombia whatsapp mobile numbers lead generation method uses a higher level of targeting and personalization by sales and marketing teams.
Here you can use strategies like running how to generate leads for your business paid ads on Google and social media (PPC), sending cold emails, or making cold calls to the leads you get from your lead generation tools.
Lead Generation Tools
Lead generation tools, commonly known as lead generators, are tools that help teams automate the lead generation process.
They can be used to perform outbound and inbound lead generation on a larger scale.
Some of these tools include:
Email Finders and Verifiers
Email Marketing and Awareness Tools
Marketing Automation & CRM Tools
Advertising tools
Social Media Tools
Survey and Forms Software
Call scheduling and calendar tools
7 Strategies to Get High-Quality Leads in 2024 (+ Examples)
If you don’t know where to start when developing your sales generation strategy, here are some examples to inspire you.
Set up a Tripwire funnel for PPC campaigns
This strategy uses a lead magnet to initially collect cold leads and then activate a paid product in the backend. It offers a cheap product to the customer to sell a more expensive one later.
For example, a lead might not be ready to purchase your online course yet, so you create a cheaper mini-course as a trip wire and then a free the 11 best b2b lead generation strategies of 2025 ebook as bait to lure them in.
Once they are locked into your eBook, you can sell the mini-course that they will be more likely to purchase.
Another example might be offering a 15-minute consultation service.
Tripwire funnels work because people like a good deal. However, they won’t easily engage with your business without a little nudge.
Your tripwire sales would also help offset any advertising costs you spend.
Tips for setting up your Tripwire PPC campaign
Identify your best performing product or service and create a cheaper but highly valuable MVP
Run a highly targeted PPC campaign towards your business fax lead target audience or demographic
Next, set up marketing automation based on their behavior and interaction with your product.
2. Use webinars to generate interesting leads
Webinars are a way to integrate large-scale door-to-door selling into today’s world.
First, it establishes your company as a thought leader in your industry.
During this webinar, you can position your business by answering any questions they may have about your product or service.
However, don’t do it generically!
Some strategies we recommend when using a webinar to generate leads include:
Create a webinar topic to address a specific problem or point your prospect may have
Adding an open-loop system that makes them curious. For example, sharing that your approach would be easy and free would make them even more eager to hear from you.
