After mass publication of press releases or news, you nee to understand how much the audience of users intereste in your product has increase; CTR (if hyperlinks are place in the materials) allows you to analyze how much the audience reading the articles is intereste in the product, and which sites will be most successful; the number of mentions will allow you to analyze how proactive publications (those you generate yourself) increase the audience’s interest in your product and encourage them to write more about you. for each project and each task.
The interaction of PR and marketing
This is influence by business goals, resources, tools, and other factors. The more thoroughly you research the audience, the faster you can reach them. To do this, you should study the interests of your consumers, their pains and desires. How to do it in Kazakhstan Phone Number List PR? Conduct in-depth research, find out why people buy your product. Data-driven is also a win-win approach to pitching, as journalists are always looking for interesting statistics for stories. You can offer them insights from your own research. For example, we at Headway conducte a survey and found that over 60% of people in the US, UK and Australia want to be more productive.
One of the ways of determining
Western meia and newsletters eagerly picke up these data for their publications. The importance of own meia Rita: For integrate communications, it is important to AERO Leads use all available channels. Adjuste to your brand’s benefit, of course. channels is the PESO model . It includes: paid channels (Paid) — those that require payment for placement; earne (Earne) — free publications; social meia (Social) — reposts, reactions, mentions from influencers, etc.; own meia (Owne) — blog, pages in social networks, website.
