While BIMI, chinese overseas america database which stands for “Brand Indicator for Message Identification,” is an email specification design to increase inbox security . And brand trust, its implementation has an add benefit. It helps your messages stand out in inboxes.
The standard is a relatively new method of email authentication, and until recently, it had been difficult to access due to the high costs associated with it. But changes to Google’s requirements have made it much easier for small businesses to set up BIMI.
In this guide, we’ll tell you everything you need to know about BIMI, how to activate it, and the latest updates that make it even easier to get your logo into your recipients’ inboxes.
How does BIMI work
For BIMI to work, what is the xovi ai copywriter an email must pass SPF, DKIM, and DMARC authentication. The DMARC policy must also be set to “quarantine” or “reject.” If authentication passes and your DMARC record is configured correctly, the ISP (internet service provider) will then look for a BIMI TXT record, if it supports BIMI.
The BIMI record points to a URL where your brand logo is stored as an SVG file. Popular email providers, such as Gmail, then look for an additional layer of validation in the form of VMCs (Verified Brand Certificates) or CMCs (Common Brand Certificates).
If all the checks pass, congratulations! Your BIMI logo will appear in your inbox next to your sender name.
BIMI strengthens email security
Remember that BIMI phone number list from b2b fax lead only works if you pass email authentication. This makes it harder for cybercriminals to impersonate your brand, because only you can display your verified logo.
It also lets subscribers know you’re really who you say you are. This helps them avoid phishing and spoofing attacks by distinguishing legitimate emails from those sent by unauthorized sources.
Imagine your favorite brand constantly sends you messages with its logo, and suddenly, one day, you receive an email without it. You’ll be less likely to trust that email. BIMI doesn’t directly affect deliverability like SPF, DKIM, and DMARC do. But when you factor in increased engagement improvement in overall deliverability.
