Influencer marketing how to fit it into your digital marketing strategy?

In the past. The famous “word of mouth” was the most common spontaneous advertising strategy. And today. What simulates these indications from one person to another is influencer marketing . This marketing strategy is based on a referral format. In which someone you trust. Digital influencers . Recommends a product or service to other people. Their followers. According to a study carried out by tomoson . For every us$1 invested. The return for the company can be up to us$6.50 . Being the marketing channel that has grown the most since 2021. Furthermore. 51% of experts say they have received better leads coming of campaigns with influencers. Due to the closer relationship with their target audience.

What is influencer marketing?

The numbers are encouraging. But is this the best strategy for your company? Check out. Influencer marketing . Or influencer marketing . Is a digital marketing strategy that involves New Zealand WhatsApp Number Data content producers who have their own. Engaged audience. The main objective when involving these content producers or influencers is to create that connection between your audience and your brand. Creating a relationship of trust. Generating even more value for your product or service. Content producers or influencers are people who have a strong presence on social media. Such as: instagram youtube tiktok podcasts these influencers can be divided by content segment. Such as: fashion. Travel. Exercise. Food. Etc.

Who are the content producers?

With the growth of influencer marketing worldwide. Many of these influencers have acquired celebrity social positions. Reaching tens of millions of followers. When choosing the ideal influencer for your campaign. The selection criteria must go beyond the number of followers . In addition to kpis such as engagement and reach. It is important AWB Directory that you take into account the content producer’s relationship with your company’s audience. The closer and closer this relationship is. The greater the chance of establishing trust with your product or service. What are the advantages of investing in influencer marketing.