Once this analysis is completed, I advise you to complete it with a study of your personality and your activity. Analysis of your personality This analysis which seems obvious but it should not be neglected. What are the traits of your personality that you want to highlight? What are your values? What is your specialty? Experience, expertise, working method, tools used, etc. How can you help someone with a specific need? Analysis of your activity Creating a website is also the ideal time to “rethink” your business. What are your offers?
What is your positioning
How are you different? Identify your competitors: what are their offers/prices. How do they communicate? These Target, personality and activity analyses are decisive. Because it is from these elements that you will be able to create a coherent and effective website. Reach your target audience by writing impactful texts for your website Now that you know your target, you know: How you’re going to talk to him.
What tone to adopt: corporate
factual, informative, offbeat, humorous Use of informal or formal address What topic to discuss Creation of a personalized visual identity for your website Creating your visual identity is an important step in creating your website. It must be in line with your personality but also with that of your target audience.
NB: if you have a mixed audience, be careful with sites that are too feminine! Your visual identity is what will allow you to capture the attention of your persona and distinguish yourself from your competitors. You will also develop a universe of your own. Over time, you will become identifiable and memorable. To delve deeper into the subject of visual identity. To know its role and impact, I invite you to read my article:
Create a personalized visual identity If you are in a very competitive universe, it is particularly important to be able to distinguish yourself from your competitors. You will have to highlight your specificity. Currently, I work with a lot of professional and personal development coaches. The risk would be to create similar websites. But in reality this is never the case. Because even if they all practice the same profession, they are all unique! Thanks to : Different paths Personal universes and aspirations Preferred methods and tools All these very diverse personalities will correspond to different types of customers. And that’s the whole point: capturing the right audience for each of these professionals.
