The most romantic date on the calendar is coming: on June 12th we have Valentine’s Day. Ideas for Valentine’s Another interesting opportunity for retailers to talk to their customers and sell more through e-commerce. Full of fun, charisma and very relevant to various retail sectors, the date is already part of the culture of Brazilian consumers, who are preparing to give gifts to special people. Unlike everyone who celebrates Valentine’s Day (or Saint Valentine’s Day) in February, in Brazil the party takes place in June, and the reason is exclusively commercial . Still in the 40s, the idea was to have a retail attraction in the month of June, considered the weakest in sales of the year. The inspiration for the 12th was because it was the eve of the celebration of Saint Anthony, who was already famous in Brazil for being the matchmaking saint.
Almost 80 years later the date is still a sales show
And in e-commerce even more so. Recent numbers show an intense increase in demand and revenue. Therefore, your brand cannot be left out. Remembering that you don’t miss any Philippines Phone Number Data dates by following our Sale. More 2022 Calendar . Check out Unbox’s tips to prepare and. Ideas for Valentine’s sell more this Valentine’s Day. Valentine’s Day in online sales Like all e-commerce in general, the last three years have seen. Online retail take center stage. Valentine’s Day in 2020 had already been the biggest so far. And 2021’s had 28% more revenue than the previous record data from All In | Social Miner . There were more than R$3.3 billion invoiced in e-commerce with passionate gifts. But to achieve sales success you need to advance the event. As it is a date with a specific day, consumers.
In this sense, sales are spaced as follows
When customers shop on Valentine’s Day Anticipate consumer needs. Anticipating communications and brand planning is essential to serve the public that purchases in. May, especially Aero Leads in e-commerce due to the deadline. When we think about the consumer profile, more important details. Practically all sectors promote Valentine’s Day precisely because of the seasonality of sales. Remember that in the 40s the party was designed to fill the calendar. The phenomenon still occurs today. Search for specific products may vary by category. Sectors such as beverages and wine have a balance. While women buy more in fashion and accessories stores and men in IT products.
