View Larger Image Finding the ideal customer profile is essential for the good results of any company. It is from this profile that the strategies, language and content will be drawn! So it’s basically one of the first things you need to define in your company. Because it doesn’t make any sense to program the entire product and only then find out who it will be offered to, doesn’t it? For this reason, in this post we will talk about how to use the ideal customer profile in your digital marketing! Let’s go? First, what is the ideal customer profile? It is important to differentiate the ideal customer profile (ICP) from the persona. While the persona is the one that takes into account preferences and habits, and will define the language and marketing campaigns, the ideal customer profile is defined by demographic elements, such as region, position and sector,
The entire strategy that will guide the company
The ideal customer profile will help you identify better attraction and relationship strategies. It will indicate the level of customer interaction and which offers are most suitable for that audience. The company that wants to be successful France Mobile Number List needs this profile because only then will it know where to direct its efforts. CLICK AND SEE: WHAT IS DIGITAL MARKETING? How do I find out my ICP? First step: The first step to discovering this profile is to have data on your current customers. For example: What product did you buy, the quantity purchased, what was the profit it generated, how much energy your team spent to service this customer, if you are a good customer to serve, if you were satisfied, how long has it been customer, how often they make purchases, what is this customer’s annual billing.
Where they live, what technologies they use
what is their digital maturity, etc. To facilitate this step, it is interesting to have an automatic report generator. Second step: At this stage, you must analyze all of the data mentioned above, and from there you will begin to define which customers fit the profile you want for your company. For example, good customers to serve, who had good results with Aero leads your product, what is the most recurrent problem that your product helped… Third step: The third step is a continuation of the second. After you’ve analyzed your current customers, it’s time to take those customers that you selected as the best and analyze what they have in common with each other, identify patterns. Now that you’ve analyzed your ideal customer profile well, it’s time to imagine a perfect scenario.
