A Facebook page which already allow me to be visible on the web. So what’s the point of having a website? Not to mention that a website has a cost while social networks are free. Is it still necessary? So I’ll tell you right away, social networks are very useful but specific communication tools. They are in no way a replacement for a website. In general, they allow you to provide spot, instantaneous information. Very practical if you want to communicate about a one-off event: a promotion, training, a conference, etc. While a website is more of a pillar. It is towards it that the visitor will naturally go to look for information on your activity, your services… Not having a website is a disappointment for a visitor. Not having an Instagram account or a Facebook page does not shock anyone. Let’s see why”I just want a small, simple showcase site to present my business. That’s why I’m thinking of creating it myself.” A comment I hear quite regularly from entrepreneurs I meet. But is creating a showcase site, even a very small one, really that simple? You will probably read many articles that will show you that exercise has become accessible to everyone. So why: Is your website not attracting more visitors? Are you never contacted through your contact form? It doesn’t show up in search engines? Wouldn’t there be a problem? First of all, let’s analyze the demand and see what is implied by creating a “small, simple site”. Often, this means that the entrepreneur does not want to put a budget into his main communication and promotion tool. He does not see this tool as an investment in the future but rather as an unavoidable burden. Yes, but will this site that he is going to create alone really be useful to him? An entrepreneur who decides to be visible on the net, will want to highlight his professionalism, his seriousness to convince. And for that, there is only one way to achieve it: it is the creation of an effective and attractive communication tool. It must give confidence to his interlocutor. Another point of reflection: The work required to create a small site ultimately remains the same as a more enriched showcase site. An essential base is indispensable. Work in advance on his texts Work in advance on its graphic charter Choosing a domain name Choosing a web host
