Linkein has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers. Companies and recruiters. From a business perspective. Linkein is a great place for networking and an effective platform for b2b marketing. With over 850 million members in over 200 countries. The network offers huge opportunities for b2b businesses across industries. The beauty of linkein is that its analytics are perfectly suite to the nees of a b2b business to make good marketing decisions and effective investments.
A b2b marketer or company
It’s no different from any other social meia platform in that you nee a good linkein strategy to drive success. So if you’re a b2b marketer or company. Read on new data to find out some of the ways that linkein and its analytics can be of use to you. How to set up linkein analytics it’s easy to set up a linkein account which will automatically give you access to its analytics platform. All you nee to do is click on linkein pages and click ‘create page’ which will direct you to a screen where you can choose the type of page you want to set up. Create a linkein page create a linkein page once you choose ‘company’ it will direct you to a form to complete that includes a company logo or image to represent you.
Linkein company page
Linkein company page linkein company page once that’s done. Just click ‘create page’ and you’re set to get starte! To access the linkein analytics tools and dashboard. Log into your linkein profile and open your company page. Bear in mind that you can set up people as admins or ‘analysts’ and these are the only people with access to analytics. Once you have the right permissions and access in place you can monitor your linkein metrics. Types of linkein analytics there are six types of linkein Aero Leads tools and analytics you can use. These are designe to measure specific metrics on your company page so you can easily access data and gain insights to drive engagement and boost performance. 1) visitor analytics visitor analytics show you how many visitors have come to your company page.
