As the world’s largest video website, Youtube is a platform that every marketer cannot miss .
The Google Uncle Team has previously written articles on YouTube marketing and finding customers. The links are as follows:
” Foreign trade people, this is YouTube marketing you have to watch! (Part 1) ”
《Foreign trade people, this is Youtube marketing you have to watch! (Part 2)》
How to find customers on Youtube
Since a friend asked me about uploading videos on Youtube a few days ago, I wrote this uploading tutorial today.
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1. Log in to Youtube
2. After logging in to Youtube, select the camera button in the upper right corner and click Upload video
3. Enter the upload video interface
4. Next, enter the video upload progress interface
5. After the video is successfully published, you can see the following interface:
1. Log in to Youtube
First, log in to Youtube with your Google account.
If you don’t have a Google account, you need to register one, which can also be used on Google+, Gmail and other platforms later.
2. After logging in to Youtube, select the camera button in the upper right corner and click Upload video
3. Enter the upload video interface
First, at the second arrow in the above picture, set the privacy settings for the video. There are four options:
Public : Anyone can see your uploaded video, it can be shown as a recommended video and will be listed in the Videos section of your YouTube Channel.
Unlisted : Only people with the video link can see this video, and you can share the link with anyone, even those who don’t have a YouTube account/username . Videos set to Unlisted will not appear in YouTube recommendations or YouTube search results. When someone clicks on the Videos section in your YouTube Channel, they will also not see this video. This means that anyone can see this video, but only if they guess the link!
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Private : This video is only visible to you and the viewers you choose
Private videos will not appear in Youtube search results and on your Youtube Channel.
Scheduled : This privacy setting allows you to upload a video now and set a user – visible date for the video, before which users will not be able to see the video.
After setting the text optimization with privacy, click the first arrow in the picture above to upload the video, or you can directly drag and drop the HD video you want to upload.
Youtube supports video formats: .mov, .mpeg, .mp4, .avi, .wmv, .mpegps, .flv, WebM, and 3GPP
Recommended Youtube video sizes: 240p (426 x 240, small), 360p (640 x 360), 480p (854 x 480), 720p (1280 x 720), 1080p (1920 x 1080), 1440p (2560 x 1440), 2160p (3840 x 2160, large)
4. Next, enter the video upload progress interface.
The red arrow shows the upload progress of the video.
The circle contains basic information about the video, including Title (important), Description and Tags.
Like Google SEO, the description here is closely related to Youtube SEO, so you should do a good job of keyword research in marketing list the early stage, include keywords in the description and put the key words in front, ensure the high relevance of the description, provide as much relevant information as possible, etc. You can check out the previous ” Foreign Traders, This is the Youtube Marketing You Have to Read! (Part 1) ” and ” Foreign Traders, This is the Youtube Marketing You Have to Read! (Part 2) “.
There are two more options after Basic info , namely
Translations” and “Advanced settings”
Translations means translating the video title and description into different languages for users who speak different languages to watch.
Advanced settings are some advanced settings for videos, such as allowing comments, enabling age restrictions (critical for adult content), etc., as shown below:
After the video is uploaded 100%, there will be a setting option for the video thumbnail at the bottom of the interface:
A thumbnail is a summary of the content of a video and is the interface that people see when they click to watch the video.
In addition to helping viewers understand the content of the video, it is also important to be eye-catching and creative enough to make people want to watch it.
Youtube will automatically generate three thumbnails for you
If you don’t like them, you can click Custom thumbnail to upload a new picture as a thumbnail.
Backlinko’s video thumbnail is a good example of this:
After all settings are completed, click the blue button Publish in the upper right corner of the interface to complete the video release.
5. After the video is successfully published, you can see the following interface:
youtube upload video
First, under the Share option, you can get the video address, and click the Facebook, Twitter, etc. button to share the link directly to your social platform.
Click “Embed” and you can get the website embed code for the video
Click Email, enter the user’s email address, and share the video directly with the other party.
Ok, uploading YouTube videos is that simple, and all settings can be changed later: YouTube Studio (beta) ——> Videos
If you have any questions, you can leave a message below the article or consult the official account.
