How to take advantage of negative customer reviewsNegative online reviews can provoke a multitude of reactions from those who read them. As consumers, these reviews give us insight into the quality of a product or the customer service of a store. As business owners, we tend to fear them because they can cause potential customers to leave our e-commerce site altogether.
However, things are not that simple. Having one negative review, or even several, will not automatically deter a future customer. Provided, of course, that things are handled correctly. In this article, we show you how to deal with these negative reviews and preserve your online reputation.
How to take advantage of negative customer reviews?
Why are reviews important?Before we explore techniques for managing negative online reviews, it’s important to remember why reviews are so essential in the first place.We’ve written another article about customer reviews, but here’s a quick summary:Customer reviews provide social saudi arabia telegram data proof for your businessIt is obvious that the pages of your site are intended to convince your potential customers of the quality of your products. However, in the era of the modern consumer, distrust is the order of the day. Thus, they will refer to online reviews for proof of the quality of products and services.
We strongly recommend that e-retailers integrate reviews directly into their website. This way, visitors can view customer reviews without having to leave the site.Customer reviews 8 language mistakes that are killing your online ads provide added value in SEOGoogle loves fresh content. By constantly having new reviews, Google’s crawlers will take this into consideration when ranking your site for its most relevant keywords.You may also like : How to improve your SEO using customer reviews?Review stars improve your site’s visibility
Google offers many options for displaying customer reviews in organic search aol email list results and on Google Ads.In the Google ad below, you can see the stars that indicate a high rating and a large number of reviews. This gives the online store some credibility even before the user visits the site.
Recent studies show that a website’s traffic increases by up to 35% when stars are displayed on Google’s search results pages.Tip : Before you continue, consider downloading our whitepaper, which walks you through the process of displaying your star ratings across Google’s various platformsGain visibility with Google stars! Download the guide
How to Avoid Negative Reviews ( Without Cheating)
Negative reviews are every online retailer’s worst nightmare. But don’t worry, there are simple and legal tips to avoid these unpleasant reviews.
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Trusted review providers publish all customer feedback associated with a real order, as long as it is not illegal or in violation of the terms of use. This means that reviews, whether justified or not, are perfectly acceptable for users to post. However, there is good news: negative reviews are much less common than many e-tailers fear.
Having exclusively 5-star reviews does not inspire confidence.
So we found that the majority of reviews are positive. However, it is actually not desirable to get only positive reviews, especially if you have already received a large number of reviews. Receiving only positive reviews can give the impression that they might be inauthentic. Therefore, it is important to keep this rule in mind:
