The advertiser with the highest bid and whose ad is most frequently clicke on by users will be the highest in the search. When managing your bids, it’s important to find a balance between price and frequency. The rate is too low for you, and for other advertisers it is higher: ads will not be shown on the top lines, this is unprofitable for the advertising system. It will only appear at the bottom of the page or on the second page of the search. The rate is too high, other advertisers have much lower: the advertiser will spend a lot of money, although he could pay less for clicks. There are several options for how to manage rates: Customize them manually for each keyword.
Choose one of the automatic bidding strategies
The method can be effective only in the hands of professionals, since it requires constant attention and a deep understanding of how advertising works.. In Yandex and Google, they are different: you can choose, for example, optimization by the number and Slovakia B2B List cost of a click, conversions and their cost. Such strategies take time to collect data and it is not recommende to use them from scratch, since the algorithm responsible for optimizing your ad impressions must be traine. Trust professional contextologists.
All this requires an integrate approach
Spandex and Google have a huge number of tricks for setting up ads and ways to increase the relevance of ads. For example, you can add modifiers to search AERO Leads queries and extensions, make ads responsive. And also show ads on other sites (contextual display advertising) and constant monitoring in order to pay a fair amount for the client. Learning takes several months and several draine budgets, so if you are not ready to spend your own time, it is best to rely on proven contextologists.
