No one is indispensable in this world, although some are more so than others. It all depends on the value you are able to provide to a third party, provided that their interests overlap with your offer. find a jobPhoto rights by Fotolia Many people would like to work in the fascinating world of online marketing. Although most people are aware that it doesn’t work that way, the dream of working from home or any beach in the world dominates , along with the idea that money will flow into your bank account while you sleep. Even the least romantic are attracted to this sector. There is something geeky about it that is suddenly attractive because it seems that online means being from the future and offline means living in the past. That is not the case either, we already know that. It is true that those of us who work in this world and make a living from it are lucky. It is an incredible privilege to be able to do what you like. The main reason is that we have created a market value through different factors. Within the Internet you should work on the following 3 pillars. Contents [ hide ] 1 Don’t stop training yourself continuously 2 Create a blog and build a community around it 3 Work on your online and offline network of contacts Don’t stop training yourself continuously It all starts with knowledge. It is the currency of the new century. Since it is available to everyone, an additional factor is the speed of taking in new information and, more importantly, putting it into practice. If you do things right, you are learning something new every day. Whether it’s because you’ve read a post, watched a video or whatever it is that gets your brain neurons moving. Someone will want to hire you or collaborate with you because you know more than them and/or have more experience in the field they are interested in . Time is money and it pays to achieve goals sooner. Create a blog and build a community around it Your knowledge can serve as a basis for creating a blog. It can also be a parallel process. It means that as you learn new things you share them on your personal blog. Personal brand : one possible benefit you get is the creation of a personal brand within the topic you are publishing on. Remember that online reputation is not the end but the consequence of the good work you are doing. Before you get down to work, think about whether a personal brand is really an asset you need, as sometimes it can even be a burden . Traffic generation : Maintaining a continuous flow of visitors to the site means being able to give visibility to any new initiative. This can be useful to you but also to advertisers, collaborators or companies that hire you. A well-known blog is a significant asset and in my case I would give preference (all other qualifications being equal) to the person who has a website that can help launch new projects. Subscriber list : Getting the most out of a website’s traffic can be done by attracting subscribers . This way, you are less dependent on Google and are able to generate massive visits (depending on the number of people subscribed to your list) whenever you decide. Subscribers are the most valuable asset a blogger can have. Work on your online and offline network of contacts Your market value also increases due to the quantity and quality of contacts you can have both online and offline. A strong social media presence with lots of (real) followers is good, but having it in the offline world is even better. Don’t focus so much on padding your CV with scholarships at Telefónica or Iberdrola because apart from the names, this rarely brings you any real value. In many cases, working in smaller companies can bring you infinitely more in terms of what you learn and the contacts you generate. The contacts you make throughout your studies or career help you increase your market value. In the end, they are the people who have the most impact on success or failure, so focusing on networking aimed at achieving medium and long-term results is never a bad idea.
