Lead generation refers to the process of attracting and capturing the attention of individuals interested in a company’s products or services with the goal of converting them into potential customers. In digital marketing, we use the term “lead” to define a person who has shown a certain level of interest by providing lead generation: what it is and how to get leads contact information, such as name, email or phone number, in exchange for receiving valuable information, such as educational content, downloads, demos, etc. In the following article you have much more information about what a lead is .
The lead generation process
involves strategies and tactics designed to attract the pakistan whatsapp mobile numbers right audience, get them engaged, and nurture their interest until they are ready to move forward in the sales funnel. This is achieved through various actions such as:
The ultimate goal of lead generation is to provide sales teams with a list of qualified prospects who are more likely to become actual customers. This process is essential in today’s marketing, as it allows companies to identify and nurture relationships with potential customers before involving the sales department, making the entire process much more efficient.
Lead generation step by step
The first step is undoubtedly to attract your visitors to your website . Whenever possible, we will try to get this audience to a landing page optimized for conversion and capturing their contact information. But depending on the channel used, organic or paid, this may not be possible, since the user may have reached a blog page or a services page on the website.
The second step is to capture their contact information. On a Landing Page it is very simple, since everything is optimized for it, both the copywriting and the design. However, it is essential to include a minimum of elements that encourage the capture of contact information on any other type of page on the website, so that we can generate leads effectively.
There are 3 elements that will be your best allies in this regard:
– CTA: An element that encourages the user to take the action of leaving their contact information:
– Lead Magnet: Valuable content, such as a guide, a free consultation or an exclusive webinar that is only accessible if the user provides their contact information.
– Contact form: A small form for the user to fill how to improve lead generation? out their details so they can contact the company or subscribe to its newsletter.
Key concepts in lead generation
Key Concepts when Generating Leads
Lead scoring
Lead scoring is a marketing technique applied to leads that consists of assigning a score to each lead with the aim of identifying which ones are most likely to become customers. This makes it possible to adapt the strategy depending on how prepared your leads are to make a purchase.
Typically, we distinguish between three types of leads:
Cold leads : Refers to an individual who has business fax lead provided their data, but is still in the early stages of the conversion funnel, specifically in the TOFU or “top of the funnel” phase .
Marketing Qualified Leads ( MQL ) : This person has shown interest in the brand on several occasions, which has allowed us to gather more information about them. As a result, they are in the MOFU or “middle of the funnel” phase.
Sales Qualified Leads ( SQL ) : This prospect has gone through all the pre-qualification phases and is ready to receive a phone call, a visit or a demo from the sales team. We are in the BOFU or “bottom of the funnel” phase. It refers to an individual who has provided their data, but is still in the early stages of the conversion funnel, specifically in the TOFU or “top of the funnel” phase.
