Whether you’re a multi-million dollar business or a newbie entrepreneur, it’s always a good idea to work with an online marketing budget. A good online marketing budget gives you clear objectives, room to maneuver and develop. In this blog, I’ll show you three ways to determine the right online marketing budget for your business.
Average online marketing budget
An online marketing budget is made up of many different types of b2b email list costs. You probably immediately think of Google Ads and Facebook costs, but there are also other costs that are part of your online marketing budget. Think about the costs of developing and managing websites, online content and the costs of tools, agencies and employees.
results-based
Take this year’s budget, and take it as a starting point. See results by part of your budget.Aero Leads Do you have specific channels or campaigns that perform better on average? Set aside a larger budget for the coming year. Have there been investments that barely produced results? Unfortunately, you have learned your lessons, and these activities receive no or reduced budget.
