Those who have read this post or this one may be surprised that I write about new social media platforms and that I am even able to tell them from my first-hand experience. create social network communityPhoto rights by Fotolia The fact that I haven’t opened accounts on Google+, Instagram or others for years because I don’t see the point in it doesn’t stop me from doing so in other areas. I differentiate between my personal and professional life in terms of activity on social networks. Contents [ hide ] 1 The key to any social network working: the desire to get more followers 2 What should you do to get new followers? 2.1 1. Participate and comment 2.2 2. Follow the most active users 2.3 3. Publish content The key to any social network working: the desire to get more followers I have a personal Facebook that I rarely use and a professional one that I created out of necessity and to be able to create proper Facebook Ads campaigns. I almost never share anything there. On Twitter I have gone from sharing some personal things to tweeting less and less. The reasons behind this radical change in recent months are explained in this post . Back to the point. I started with a paid fitness app. Behind it there is a large community of people with similar goals (losing weight, getting fit, etc.) who support each other . It is one of the keys to the success of this company. It is one of the skills that are not so easy to copy and that give you an incredible competitive advantage over everyone else trying to do the same thing. As a new user on this social network, you are interested in quickly gaining new followers so that they can help you achieve your goals in the form of feedback on your exercises. The key to any social network is that users have a continuous interest in growing their network because this brings them greater benefit. In my specific case, it is a higher level of involvement to continue moving forward thanks to the feedback and motivation obtained from the people who follow you. What should you do to get new followers? These tips that I am applying to the new social network work for you on the fitness app that I am using, but in reality you can apply them to any platform of this type. 1. Participate and comment One of the most obvious ways is to participate in active conversations. This way you gain visibility and show other users that you are a person who is involved and supportive of others. It is advisable not to copy and paste the same message in all the discussions because this makes you a spammer and will turn many people off. Although it is common sense, I mention it because I see it constantly in the most active threads. The more comments there are, the more visibility your comment will get and consequently you increase the probability that someone will start connecting with you. 2. Follow the most active users If no one is connecting with you, you can always make the first move. Focus on people who comment on threads. You can assume that these are the most active users who are most likely to connect with you and return a “ follow .” You also want them to participate in conversations you started, so focusing on following users who comment and respond is a good idea. 3. Publish content Once you have followers, you need to connect with them. In addition to commenting on their posts, you also need to create your own content. As always, adding photos or videos usually works very well. The most engaged content comes from sharing weaknesses and implying that you need encouragement. It seems that generating compassion is a good way to connect because encouraging others makes new people feel better. I’ve been on it for 3 weeks and I’m getting close to 100 followers. Just today I discovered that one of my best friends is also on that platform without me even realizing it. Every new follower counts for motivation…