The messenger offers 3 ways of communication:
- Private chats are closed, confidential correspondence between two users.
- Channels are thematic groups in which the owner posts different types of information, and users read it, comment on it, and react to it. Channels How Telegram Messenger can be either open or closed with access via an invitation link.
- Groups are group chats where several users communicate at once. Groups can also be private or public.
Next, let’s look at how Telegram helps solve various business needs.
Telegram for communication with colleagues or Telegram as a corporate messenger
The most convenient tool that telegram blast offers, in this case, is group chats. You can create different chats for different departments, tasks or projects.
The main advantages of group chats:
- You can communicate both from your phone and from your computer.
- All chats can be divided into folders, for example, work chats can be separated from personal ones. This makes it easier to separate communication and not lose important messages.
- If you need to make a decision, you can create a survey to quickly find out the opinions of your colleagues.
- You can simplify communication by adding reactions to messages. This way, with one click on a message, you can let the other person know that it has been read and that you have taken note of the information.
- In Telegram, you can see which of the group chat participants has read the message. That is, a colleague will not be able to say that he missed the message with the task. You can also tag a person in the message so that he definitely does not miss it.
- It is not necessary to show your phone number in your Telegram profile. If you want to keep this information private, you can hide the number and leave only the username.
Telegram for personal brand development or Telegram as a social network
It is difficult to underestimate the power of a personal brand and its impact on the level of sales in a company. Telegram allows you friendly responsive email design important to develop and promote your personal brand using channels. For example, a company owner or top managers can share their expertise, talk about the company’s affairs, new products, communicate with subscribers, etc. The main thing is to write interestingly and be able to engage the audience.
What formats are suitable for publishing on a personal brand channel:
- Expert assessments of situations in the market/industry;
- Company news;
- Case studies/answers to subscribers’ questions.
Unlike many other social networks, Telegram does not prioritize any specific formats for presenting information, so you can experiment and share texts, photos, videos, voice and video messages, create polls, quizzes, and conduct live broadcasts.
Such a channel can become an additional source of income if you sell advertising publications.
How Telegram Messenger for informing clients
With the help of the company’s Telegram mobile lead channel, you can inform your customers about the latest updates and news. For example:
- new range;
- current promotions/discounts/promo codes/sales;
- planned activities;
- changes in working conditions;
- opening of new stores;
- service updates, etc.
It is important to maintain a balance How Telegram Messenger and not turn the channel into a dry news feed. The task of the staff is to make the content not only informative, but also interesting, so that it is easy to read. Otherwise, you risk losing subscribers.
