Dobro is a Brazilian brand of vegan. functional and protein bars that was born in 2017. With the mission of bringing to the market natural products that help people feel more nourished and energized. the brand had its biggest month of sales of your story with Black Friday 2020. With delicious. nutritious and functional foods. sustainable processes and a firm commitment to environmental impact. Dobro revolutionized the Brazilian industry through its products. transparency and innovation. In this blog. you will learn about the Dobro brand and the strategies that were used to ensure that.
Black Friday strategies
About Dobro Dobro was born when its founders. Victor Comper and Pedro Chuluck. realized the need to truly eat products they believed in. Traditionally. Brazilians turn to coffee products to provide energy Lebanon WhatsApp Number Data the day and better results when exercising and playing sports. However. most functional and energy foods on the market failed to cause satiety or guarantee the natural origin of these products. With the mission of making the food industry more transparent . sustainable and nutritious. Dobro combined technology and innovation to bring the disposition and practicality that.
Scenario before Black Friday
Being natural is not a characteristic. it is the basics. All products are natural. but each one has some innovation as a differentiator”. explains Victor. “As our products are closely linked AWB Directory to sport and performance. it is important that they are practical and have a positive impact on habits.” Dobro offers energy and protein bars in its catalog in different flavors and versions. With Black Friday 2020. the brand launched its vegetable protein in a jar after understanding what its customers’ main needs were. “We have a plan predicting the launch of each product. each line. But. before looking at the market. we always look at our customers.
