For example, it may turn out that men click on ads much more often than women, but at the same time women buy the most. In this case, you can try to set up separate ads for a male audience and separate ads for a female one, thus achieving an increase in the click-through rate. The deeper we analyze the data, the more ideas for optimization we can get. Advertising campaign analysis technique Now let’s look at how to conduct analysis in practice. Such an algorithm of actions. Step . Open the advertising campaign profit report Here, let’s clarify, Facebook cannot know for sure how much you have earn if you do not give this data from your CRM.
Spotify S Recommendation Engine
This data transfer can be done through the Facebook API Conversions , which in turn is configur through the Event Manager. This will be the topic of separate lessons, just know that there is such an Tunisia B2B List opportunity. However, only of all advertisers have such a link between CRM and Facebook, so we will use the old method and either request sales results from the advertiser or extract them from CRM on our own. For starters, it is important for us to calculate all advertising costs and calculate ROMI (return on marketing costs). It makes sense to do such a calculation all the time, but it is worth making.
Is Bas On The Customer Listening
Some decisions bas on it only after at least some tests of the advertising campaign have been carri out. When we test several different audiences, several different hypotheses for Aero Leads offers and creatives. ROMI is calculat as follows Note! That the gross profit is not just the amount that came to the account, but the result of the Revenue from which the Cost of goods is subtract. And in order to receive data in the context of each of the audiences and for each ad, you ne to at least mark up ads with utm tags.
