A to other brands.d between products. weakness This type of product expansion has its limitations. Must not lose the position and the main concept of the main product brand, for example, if it is a skin care soap But expanding to do other things that are not relat at all It will not be good. And it’s hard to build relevance. As a result, the product was not successful. Sample Brand House BMW Brand Architecture Source: .pinterest.espin Example House of Brands P&G Brand Architecture Whether you’re communicating what the brand does. products that the brand has.
Building a brand to look
How good are the features that customers Singapore B2B List expect, but if customers don’t know where your brand’s products are sold? Including how much the price is appropriate and in line with the story and the premium brand is communicat. not be successful in the market such as High-end products should be plac on the shelf in the eye, not the bottom shelf. High-end products should not be discount in a landslide or often. And the price should not be too low than other premium brands. If selling products through online channels.
Premium may be difficult
It requires a high quality image, the imag AERO Leads must look good. But must not make the load too slow. How consistent are prices and quality and target audience? . Think about expanding the market and expanding the brand. Another way to build a good brand image is to expand your brand. This may be in the form of a Brand Extension, Line Extension, Special ition, or a product that is only produc for one period (Limit ition), promoting and presenting a higher premium than what the main brand is doing. It helps to increase the premium of your brand in another way.
