Global branding brings a series of benefits, but only for those who manage to overcome the obstacles of its application. It is not a simple process and not every brand achieves it. Next we are going to see what the main difficulties are. What are the first obstacle a brand faces when trying to expand globally is local cultures. When you are used to your home market and know the consumers, you already have people’s trust and know how to be useful to them. But just cross the border and everything becomes different. The habits, expectations, demands and problems are different.
What are the Local legislation
Local legislation is also one of the biggest email leads challenges in new markets. Just like culture, internal rules also change from one country to another. Airbnb, for example, faces this obstacle. The global growth of the platform was so great that it altered the dynamics of local housing and in some places caused a process of gentrification . The map below shows the concentration of related Airbnb accommodations in central and noble areas of Berlin, leading local residents to the outskirts of the city.
Local economy
One of the great economic and Aero Leads behavioral trends for. The coming years is the appreciation of the local economy. More and more, people are becoming aware of the importance of going to the small market. Next to their house and buying from the artisan of their own city. This moves the entire local network. Generates jobs for the city’s inhabitants and enhances regional production. In this context, global brands lose space in sales and in their image . That status that global brands had tends to be transferred to local. Artisanal, organic brands, which perhaps today are already more desired.
