When we advertise online we have a wide variety of different advertising systems but among the most used are Google Ads and Facebook Ads. In this article we are going to talk about the differences between each one and when it may be appropriate to use one or the other depending on the service, product or company that we want to advertise. Remember that to advise you on these issues you can always consult with a Facebook ads agency. Google Ads is an advertising service offered by Google that allows you to show your ads to potential customers. Although it is usually associated with showing ads in search results with search or shopping campaigns), remember that with Google Ads campaigns we can show ads within YouTube (video campaigns).
Which is better for you: Google Ads or Facebook Ads
Well, let’s move on to explain this question in more detail. Through different points, we are going to take into account various aspects so that you can decide if one or the other is better for you. Your sector and competition (CPC) There are sectors where in Google South Africa Telegram Data Ads the CPC or cost per click is very high. This is because there are advertisers with large budgets willing to pay large amounts of money for a click. If you are an advertiser who is just starting out and don’t have a big budget, I recommend trying the Facebook Ads option. With the Google Ads keyword planner you can find out what the CPC is for the most relevant searches for your sector.
Moment of the purchasing process
If you are interested in impacting users at the exact moment when they want to buy or contract, the most possible option is Google Ads. Let’s take a very extreme case, imagine that your service is an emergency service. In that case I would 100% recommend you go to Google Ads Aero Leads search campaigns, since the user is going to hire you when they are searching for you. Facebook Ads campaigns also work very well for selling but remember that in Google Ads we know what the user is searching for at that very moment. At this same point we can comment that if what you are trying to do is generate branding or increase the recognition of your brand, it is possible that running Facebook Ads campaigns is a better option than doing them in Google Ads (Search).
