The brand has plann may have to sit and analyze again. Types of brand positioning There are basically three types of brand positioning: functional positioning symbolic positioning and experience positioning. (Experiential Positioning) Let’s see how each type is. Functional Positioning Positioning that focuses on the features of the product or service. that focuses on the features of the product or service and take this point as the value of the brand that can fulfill the nes and desires of customers such as the use of outstanding product features Using secondary properties of the product product utilization Using price to position the brand and can also bring the problems that customers encounter to create a different point in brand positioning.
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That can solve problems for customers Examples Motion Pictures Email List of brands that position their brand bas on product attributes include mobile phone brands computer brands detergent brands. Think about a brand of computer such as IMac we will think about the quality of the raw materials us fast processing more expensive than other brands. That’s where the brand is position. and reflecting on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: :.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning a positioning that focuses on inspiring brand characteristics.
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That our brand can fulfill certain nes for you AERO Leads It is a comparison that reflects the image of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem indicating social status Including the connection with people in society such as classy luxury modernity innovation For the most part brands in the categories of cars perfumes bags apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity.
