Consider using a page builder: Page builders like Elementor or Divi allow you to create complex layouts that are automatically responsive. These tools give you complete control over how your site appears on different device sizes. With WordPress, you have all the tools you need to create a website that your visitors will love, no matter what device they’re using. To recap: a responsive website not only improves user experience , but is also a key factor in search engine rankings . Therefore, investing time and
Resources in creating
A responsive website is an investment in the success of your onlineDo you want to know the path users take to get to your site? Analyzing access data is business database essential to be able to undertake new initiatives and measure their effectiveness. Google Analytics offers the ability to analyze traffic, sales, audiences and measure key objectives that determine the success of the work performed. But Google Analytics is not always able to precisely identify the origin of the traffic and everything that it is unable to classify places in the Direct or Direct category , that is: – the clicks of users who directly type the site’s URL into the browser or who resume from favorites; – clicks from emails not managed with specific software; – clicks on links sent via Chat; – clicks from links
Contained in documents
Or even software; In this way very important information is lost . To precisely identify the traffic source with Google Analytics it is possible to use UTM (Urchin Tracking Module) parameters, i.e. “labels” added to the destination URL through the use of symbols (e.g. ?,&, etc.) which contain the useful Aero Leads information to identify the correct traffic source to track. Where to use UTMs : – in social campaigns, in Facebook profiles (when we insert the website link), Instagram, LinkedIn, etc.; – in advertisements (Google ads, Bing ads, etc.); – in campaigns entrusted to influencers – in editorial articles – in press releases – in emails sent.
