Just like any big trip, mom database email marketing works best when you have everything planned, and the most effective way to do this is with an email marketing calendar so you don’t miss a thing.
An email marketing calendar allows you to anticipate important dates, ensure everyone knows what they’re doing, and track campaigns in real time. It helps you not only regain control of your email calendar but also maintain visibility throughout the year.
This article will teach you everything you need to know to create the ultimate email marketing calendar and use it to plan your campaigns.
We also have a downloadable email calendar template with some examples of important events, so you can save time and start planning right away.
What is an email marketing calendar
An email marketing calendar is a why my emails end up in spam: reliable tactics to avoid it template that allows you to schedule your email content throughout the year. It includes all the information you need to streamline campaign planning, such as:
Important Dates: Annual events and key business dates to remember.
Campaign Dates: Day and month you will send each campaign.
Email objective: the reason why each campaign is being sent.
Target group: The intended audience for the campaign.
Task Owner/Reviewer: The person(s) responsible for creating the campaign and reviewing it before submitting it.
Subject line and preheader: The texts that will grab people’s attention in the inbox.
Status: Campaign progress (e.g., “not started,” “drafting,” “reviewed,” “ready to send,” and “sent”).
Why you need an email marketing calendar
The biggest benefit of an phone number list from b2b fax lead email marketing content calendar is that it streamlines the email planning and creation process. Creating high-quality and effective email campaigns will be easier than ever.
Beyond these high-level benefits, you’ll typically also get the following:
Improve campaign quality: With everything planned, you can deliver compelling email content that resonates every time.
Clearly assigned responsibilities: Everyone on the marketing team knows which part of the email workflow they are in charge of.
More targeted email campaigns: Clearly define who the email or newsletter is for and why you’re sending it to ensure it aligns with your overall email marketing strategy.
