It was these transitions that reflecte interest in the product,” explains Marta. About 10% of all team creative views converte to a targete action. This is quite a high indicator, says the marketer. “Participants were sometimes shocke when the jury gave the same marks for the design, and the marketing campaign showe completely different analytics. Probably, for them, this is perhaps the most important insight of the hackathon — what the designer likes, the target audience of the product does not always like. And vice versa,” comments Kateryna Bova, event manager of eucational events at Genesis.
The organization is online is definitely
Mentor of one of the teams, Andriy Zhulidin, believes that the marketing campaign was the right decision of the organizers. “When we discusse the idea of the hackathon, there were suggestions that points for advertising should be a little less important than Iran Phone Number List other criteria. And I just insiste that this should be a key metric to bring the competition conditions as close to life as possible. You can make a cool project visually, it can solve some user problem, but not convey the essence through marketing. Also, marketing can show whether you are really meeting a user nee.
The online Shackleton format
The participants of the hackathon were able to test their ideas and see the numbers that do not lie as a result,” he says. a challenge. But the number of AERO Leads diseases due to COVID-19 was increasing, and the organizers face a choice – or to hold it online. The participants had a great demand for the event, so they chose the second one. In the end, there was at least one advantage of going online — participants from not only Kyiv were able to join the event.
