Another weekly task is coming up in the Niche Sites Challenge 2017.
After focusing on search engine optimization over the past two weeks networks make sense. I’m now turning my attention to the second major traffic source today: social networks.
Below you will find out whether these make any sense for niche websites and how to go about it.
Niche Site Challenge Headquarters
Contents
Do social networks make sense? – Week 7
I know of some websites that now get more visitors through Facebook than through Google’s search engine. But that’s the exception , and especially for niche websites, Google is still the number one traffic source.
Nevertheless, social networks generally offer the opportunity to attract additional visitors and thus increase revenue.
However, you should be aware that managing social network accounts requires additional work, and results aren’t expected overnight. Instead, it usually takes quite some time to achieve a relevant reach.
Facebook and Twitter
Facebook is still the dominant social network in the Western world. The social network reaches millions of people in Germany, and virtually every target audience is now represented there.
I’ve become increasingly active on Facebook myself, although primarily professionally and rarely personally. But I know Facebook’s potential, especially if you utilize the existing features beyond your own profile.
Twitter is also a large social network, but it’s not as mainstream as Facebook networks make sense. However, Twitter is very easy to use, and if you have a suitable target audience, it can definitely be worthwhile.
Pinterest and Instagram
If you can take your own photos for your niche website networks make sense. Pinterest and Instagram are worth a look. These social networks rely on photos and images at their core.
Of course, you should be able to take your own product photos, for example, or, if you have a travel niche website, your own vacation photos. In that case, these two networks can work very well to attract interested readers.
However, you should be careful with third-party images. Amazon doesn’t like product photos from its store appearing on such a social network, nor will other authors. There have already been numerous cease-and-desist letters for copyright infringement on social media.
YouTube
YouTube is definitely worth a look. While phone number library you won’t generate millions of views with videos for a niche website, videos are a given for many people these days. Those who can equip their niche website with videos will achieve a longer dwell time and often higher conversions.
However, video creation involves a certain amount of effort, especially since these videos are supposed to look somewhat professional. And you also have to get used to video editing software .
And here, too, it is important not to infringe on other people’s rights, as otherwise it can be expensive.
Is it worth it?
You can usually only judge that once you’ve tried it. Generally speaking, it’s important to me that my niche websites don’t require too much work. Actively maintaining a social media profile and regularly filling it with content actually contradicts that.
However, there are ways to partially ınbound marketing: attract, convert, and delight automate social media activities using plugins , which saves time.
However, it’s important to realize that social networks require a certain amount of time investment. It’s important to consider whether it’s worth it in the long run.
Using social networks for niche websites
How can you use the various social networks for your niche website? Here are a few examples.
Profile
The focus, of course, is your own china leads profile networks make sense. It’s not just about providing interesting information and backlinks to your niche website.
Of course, you should also regularly publish new status updates/posts on your profile. But you should also like and share other users’ content. This is the best way to build a fan base.
The group
Facebook groups have proven to be very useful. There’s already a group for virtually every topic, where you can find the right target audience.
