Ushishino lwezindlu nomhlaba lusaqhubeka lunotshintsho, kwaye utshintsho lweteknoloji, iimarike eziguquguqukayo, kunye nokungaqiniseki kwezoqoqosho ngokuqinisekileyo akwenzanga izinto zibe lula. Ngokutsho kweNational Associate of Realtors report, i-44% yabathengi ngoku bajonga uluhlu lwepropathi kwi-intanethi iNtengiso yeDijithali kwiNtengiso ngaphambi kokuthenga. Inye kuphela into ehlala ingatshintshi: abantu bathemba ii-realtors kwaye basebenze nabo i-87% yexesha. Kodwa, nalapha ngaphambili, itekhnoloji yenze impembelelo kwaye yatshintsha kakhulu into ejongwa ngabathengi ngelixa bekhetha i-realtor yabo. Ukuze uhlale ukhuphisana, kufuneka ugqame kwabanye.
Iwebhusayithi ephuhliswe kakuhle enokhenketho oluyinyani kunye nokwenza ngcono idijithali kuye kwabaluleke kakhulu kwishishini lezindlu nezindlu. Konke kumalunga nokulula kunye nolwazi kule minyaka yanamhlanje, kwaye okukhona usenza abathengi bakho bazive bekhululekile, kokukhona uya kwenza ngcono. Enye into ebalulekileyo kukwandisa ukufikelela kwakho kunye nokuzoba abathengi abanokubakho abavela kuzo zonke iindawo. Utyalo-mali kwiinkonzo zentengiso ye-digital real estate yedatha yindlela esebenzayo yokuyenza. Iintengiso ze-Facebook ze-real estate kunye nezinye i-pay-per-click real estate lead zingumzekelo obalaseleyo.
Indima yeNtengiso yeDijithali kuHlumo lweShishini
Intengiso yedijithali inceda amashishini akhe ubudlelwane obunamandla nobuthembekileyo. Obu budlelwane bunokuthi ke buguquke bube ziinkokeli zokwenyani kwaye buncede ishishini lakho liphuhlise ipotfoliyo eyomeleleyo. Intengiso yeDijithali ixhaswa luphando oluqhutywa yidatha oluqhubela kuyo yonke into ukusuka kwiintengiso ezijoliswe kuzo ukuya kwiziphumo zenjini yokukhangela. Njengeshishini lezindlu nezindlu, ungasebenzisa olu phando ukukhulisa ishishini lakho.
Ngetekhnoloji yanamhlanje kunye nolwazi, inkqubo yokufakwa kwidijithali kwishishini lakho ibe lula kunangaphambili. Njengomnini weshishini, unokuqesha inkampani ebonelela ngeenkonzo ezisebenzayo zentengiso yedijithali kwaye usebenze nabo ukuze ufezekise iinjongo zakho zeshishini kunye nombono. Xa usebenzisa inkonzo enjalo, kubalulekile ukuba nonxibelelwano oluvulekileyo kwaye ukhuthaze ukuqonda kakuhle oko ukufunayo.
Makhe sikukhokele kwiindlela ezimbalwa eziphambili zokuthengisa izindlu eziya kunceda ukuphakamisa ishishini lakho.
Ngawaphi amanyathelo onokuwathatha
ukusebenza kwizikrini ezininziUkwenza idijithali ishishini lakho ayingomsebenzi wexesha elinye. Indawo ye-intanethi uluhlu lweenombolo zefowuni ezichanekileyo iguquguquka ngendlela emangalisayo kwaye ihlala itshintsha kwaye iyavela. Ngenxa yoko, eyona nxalenye ibalulekileyo yokuthengisa idijithali ihambisana neendlela kunye nokwandisa izicwangciso zakho ngokufanelekileyo.
1- Ukuphucula iwebhusayithi yakho
Iwebhusayithi yeshishini lakho ihlala iyingcinga yokuqala abaza kuba nayo abathengi bexesha elizayo ngawe, yiyo loo nto kubalulekile ukuyikhulisa ngokwaneleyo. Oku kuthetha ukuba iindwendwe akufuneki zilinde ukuba amaphepha alayishwe, azibhobhozwanga ngokubonwayo okungafunekiyo kunye neentengiso kwaye iwebhusayithi yakho ifanelekile ukusetyenziswa kweselula.
2- Akhawunti Social-Media
Imidiya yoluntu yindlela efanelekileyo yokuzithengisa njengomthengisi. La maqonga avumela uchuku lomntu ngakumbi onokusebenzisa ukuxelela malunga neshishini lakho kwaye ukhulise ukuthembana. Amanye amaqonga aphambili ekufuneka utyale imali kuwo ngala; Facebook, Twitter, Instagram, kunye neLinkedIn.
Iiakhawunti zemithombo yeendaba zentlalo zinokusetyenziselwa ukuvelisa intlawulo-ngokuchofoza kwi-real estate lead, apho uya iinqwelomoya kuhlawuliswa kuphela xa umntu ecofa intengiso yakho. Olu hlobo lwentengiso luyindlela entle yokufikelela kubathengi abatsha kwaye ugcine ixabiso le-PPC yakho yezindlu nomhlaba iphantsi.
3- Umxholo kunye ne-SEO
Ukukhangela ipropati kwaye emva koko uyithenge sisigqibo esikhulu kubantu abaninzi. Oku kuthetha ukuba abantu bahlala benemibuzo emininzi kunye neenkxalabo. Indlela entle yokujongana nale mibuzo kukubeka umxholo ophandwe kakuhle, njengakwimo yamanqaku ebhlog. Iya kwakha ukuthembeka kunye nabathengi abanokubakho kwaye ibonise ukuzimisela kwakho ukunceda.
Umxholo nawo uhamba indlela ende ekuveliseni i-traffic. Ukudibanisa umxholo kunye ne-Search Engine Optimization (SEO) inceda ukubeka iwebhusayithi yakho phezulu kwiinjini zokukhangela ezifana neGoogle. Oku kukunika inzuzo china data eyongezelelweyo xa umntu ekhangela naliphi na ixesha elinxulumene neshishini lakho.
4- UKhenketho olubonakalayo
Ukhenketho lweVR
Bayanda abantu abakhetha ukhenketho lwenyani kule mihla. Nokuba lunikezelo lwe-3D loluhlu lwepropathi okanye ividiyo epheleleyo enezimvo, abathengi bakhetha ukhenketho lwenyani ngaphezulu kokwenyama. Itekhnoloji yeDijithali iye yavela kwinqanaba lokuba izinto ezibonakalayo ezibonakalayo kunye nezandisiweyo ziyi-buzz ngoku. Abathengi bakhetha ukukwazi ukujonga izintlu ukusuka kumgama okhuselekileyo.
Ngaphaya koko, obunye ubuchwephesha bedijithali obufana ne-e-signatures, iinkonzo zoluhlu oluzenzekelayo kunye nesoftware esebenzayo yokwabelana ngefayile zonke ziguqula ishishini.
5- Amabali empumelelo
Abantu bayawathanda amabali empumelelo, kwaye akufanele urhoxobise ekubekeni awakho ngaphandle. Ukuze wakhe intembeko kwaye uliqinise ngokwenene ishishini lakho njengeshishini elinobuchule bokuthengisa izindlu, kubalulekile ukuba nepotifoliyo. Izinto ezinje ngobungqina babathengi kunye nophononongo lweshishini lakho ukusuka kuGoogle okanye ezinye iiforamu zasekhaya ziyindlela entle yokutsala umdla wabantu.
