Including our products and services In order to create the right experience for various elements of the brand. That will result in increasing the opportunity to buy our products or services more. So how do we build strong brand value? Step : Brand identity or identity (Who is our brand?) – Brand Identity The first step is building awareness (Brand Salience) or awareness to ensure that our brand has a solid name. that is not just creating an identity alone But we also want our customers to recognize our brand in what way. That must be creat to be different from competitors and communicate to customers that our brand can meet the nes of customers.
The customer is bas on
Step Brand Meaning ( What is our brand? ) – Brand Meaning The second step is that we have to identify and communicate to customers what our brand means. What Indonesia B2B List do we mean by brand? In this step, there will be another parts: Performance (Performance) and Image (Imagery). Performance (Performance) describes how the quality of the product or service meets the nes of customers. of groups, namely features and properties Reliability, durability of products and services Efficiency of Service and caring style and design price Imagery that tells your brand how well it can meet the nes of customers. and psychology, such as social responsibility.
Engaging with the brand
The experience can come directly from AERO Leads using the product or service. Including indirectly hearing from friends or family Step Brand Response ( what do customers think or feel about our brand ) – Brand Response customers respond to our brand, consisting of groups: Judgments and Feelings, which can be divid into categories: Quality (Quality) Customers judge us bas on their perception of the quality of the products receiv. cribility (Cribility) Customers judge our brand cribility from Expertise Honesty and friendliness Consideration.
