The relationship customers have with the brand. Therefore, creating a clear brand personality Therefore, it is something that can make a difference from competitors very well. Brand Personality or Brand PersonalityTherefore, it is the first priority that we should define clearly. In general, the personality of the brand We mean brand identity. Therefore, i nature of the brand. as a result of the interaction between the customer experience and that brand. T from many things, such as the experience of using the product. Brand communications in various forms such as advertisements, marketing activities, etc. “Customers don’t buy products, they buy associations with personality-like products.
Other parts of the company
There are types of Brand Personality : Sincerity Germany B2B List reflects devotion, good-heart people, warm feelings. Excitement reflects a challenge, thrilling, out of the box. Competence reflects power, power, intelligence, leadership Sophistication reflects good looks, dignity, and class. Strength (Ruggness) reflects strength, durability and can also be divid into other types of archetypes (Brand Archetypes) according to Carl Jung’s theory: Brand Archetypes of Carl Jung Theory Source: :.adweek Leader (Ruler) is a personality who likes to control, likes to manage, has a knack for power, such as Rolex, Benz, British AirwaysAMEX.
Brand Identity can be divid
Caregiver is a person who likes to take care AERO Leads of, likes to care, loves others such as Johnson & Johnson, Volvo, Ford. Creator (Creator) is a personality with new ideas, create outside the box, not repeat the same way as LEGO, Adobe, Starbucks, Pixar. Adventurer (Explorer) is a personality who likes challenges. Going out to face the wide world non-stop such as Rbull, Jeep, Go Pro, The North Face Knowers (Sage) are intelligent, knowlgeable personalities such as Google, IBM, Wikipia, Audi, National Geographic, CNN. Innocent is a personality that is bright, friendly, harmless, such as Coke, McDonald, Dove. Hero (Hero) is a personality.
